One of my favorite tricks to maximize email copy combines segmentation and automation so that all new subscribers receive every evergreen email you send.
Traditional Email Marketing Processes
Traditionally, new email subscribers get access to your company’s email marketing campaigns starting on the date that they subscribe and thereafter. If you send out a new email to your existing list today, people who subscribe tomorrow won’t be able to see it.
Some more savvy companies use autoresponder campaigns for new subscribers on a delay using email marketing software like Mailchimp or Constant Contact. Maybe on a 0-day delay, new subscribers get a thank you for subscribing email and then 3 days later receive another email you pre-programmed through automation.
How to Maximize Email Copy
Instead, I want to give you one of my strategies to maximize email copy to get more uses out of it.
1. Send Email to Existing Subscribers
Send your marketing email as usual to all of the subscribers on your list or the segment that you want to reach. This will reach all EXISTING subscribers.
2. Add the New Email Copy to Your Automation Campaigns
As long as the email isn’t time-sensitive (i.e., a limited-time release or promotion), add the email to your email marketing platform through automation to send the email to NEW subscribers. Subscribers will not receive the email twice. Instead, new subscribers starting later today and forever in the future will receive this email as part of your robust and effective nurture campaign to keep engaging with customers.
