Implementing automation into your marketing campaigns can streamline efforts and make it possible to scale easily, even if your team has relatively few staff members. There are many tools available to automate your content marketing, but my current favorite is Make.com. It’s simple enough for someone with relatively little tech skills to get involved in marketing automation. Here are a few easy ideas on how to start.
Send Emails to New Contacts Added to a Google Sheet
You can set up an automation so that each time you add a new line with contact information to a Google Sheet, it sends an email to them. If you have hundreds of new contacts, such as from a conference you recently went to, you can add ALL of the contacts at once and set it up so that your follow-up emails go out to one new contact an hour, even while you sleep.
Create Cross-Posted Social Media Posts
As RSS feeds on many social media management platforms go the way of the dinosaurs, you can still benefit from RSS feeds and other forms of automatically shared content through tools like Make. For instance, you can set it up so that every new blog post on your website is shared on social media automatically. You can have every Tweet shared on LinkedIn and vice versa.
Trigger New ClickUp Tasks from Google Forms Responses
You can create tasks in your preferred project management system from Google Forms responses. As a new response comes in, it can automatically end up on your project management tool as a task. For instance, prospective clients fill out a Google Form, and the task of reaching out to them is ready for your team to tackle.
While automation sometimes seems like a naughty word, there are hundreds of ways that businesses of all sizes can use it responsibly. While I’m mostly responsible for the copy, marketing writing often also includes creating content for marketing automation in the forms of outbound email campaigns, autoresponders, and more.
